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Tag Heuer always ahead at Le Mans

The Swiss luxury watch company protagonist at the most legendary endurance race in the world

by Marco Infelise
June 29th, 2015

About 40 years ago, they were on the wrists of Ferrari drivers and Steve McQueen, today they are worn by the Team Nissan Nismo in LMP1, the “friend of the brand” Ho-Pin Tung and Karun Chandhock in LMP2, and Patrick Dempsey with his Dempsey Racing Team in GTE am. Time passes, but Tag Heuer stays in the lead in the avant-garde technology and design scenario of the legendary endurance competition, held on 13 and 14 June at the Le Mans Race Circuit.

The Nissan GT-R LM NISMO, a vehicle with 1,000 horse power and a V6 3-litre twin-turbo engine, has marked the return of the Japanese car manufacturer to Le Mans, and with its characteristic innovation, Nissan has especially matched the Tag Heuer spirit. Tag Heuer has dedicated its Special Series Carrera Calibro 16 Chronograph Day-Date “Nismo” to the vehicle: 43 mm, sporty – black with anthracite and red bands on the face – made of titanium with a satin finish and coated with titanium carbide.

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