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John Varvatos opens in Madison Avenue (NYC) with a new bespoke service

At 765, Madison Avenue, the new store with his great collections, tailor's shop, "rock" jewels and an Ernst Benz by John Varvatos limited edition

March 21st, 2014

New York City and Mick Jagger cry for the death of L’Wren Scott; at the same time the Big Apple celebrates the opening and the success of another rock and fashion star, in which creations he joins music and fashion.

John Varvatos celebrates the opening of the first John Varvatos Store in the heart of New York City, in the famous Madison Avenue.

The new store, more 390 square meters, takes inspiration from the iconic flats of the Upper East Side, in Manhattan: the white oak wooden angular flooring, the ceiling decorations and the skylight lobby remind something more than a simple shopping experience. The carpets, for example, are totally handmade; moreover, the fashion designer chose a local smith to create the handmade iron details that customers can find in the boutique, from the finishings to the small tables.

As the boutique itself, also the shopping experience is unique, thanks to the tailoring, the personal wardrobe and the made-to-measure services.

Moreover, here gentleman with a rock soul can choose among many different styles of shoes and accessories.

In pendant, a wide range of jewels that take inspiration from rock music, Ernst Benz by John Varvatos limited edition watches, sound systems and the new handcrafted console record SYMBOL. “Opening a shop in Madison Avenue has always been my dream. Here I recreated the real atmosphere of the Upper East Side, with a modern touch. This store is the result of a very personal project, and I am really excited for this”, said the fashion designer.

A dream that comes true both for Mr. Varvatos and the customers that will visit the boutique in 765, Madison Avenue in New York City, open from Monday to Saturday from 10 am to 7 pm, and on Sunday from 12 pm to 6 pm.

Dida 1: John Varvatos and his “Bespoke” boutique in Madison Avenue, NYC

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