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Happy birthday Fendi!

Fendi is set to host a fashion show “Legends and Fairy Tales” at the iconic Trevi fountain tomorrow. The show is held in conjunction with the luxury fashion brand’s 90th anniversary; as such the chosen location of its hometown is a...

by Giada Galliano
July 6th, 2016
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Fendi is set to host a fashion show “Legends and Fairy Tales” at the iconic Trevi fountain tomorrow. The show is held in conjunction with the luxury fashion brand’s 90th anniversary; as such the chosen location of its hometown is a fitting tribute, having opened its first boutique at Via del Plebiscito in 1926. With the Trevi Fountain’s water the maison is set to unveil a catwalk that features the effects of water and lights co-ordinated to infuse a magical atmosphere to the show.

A Fashion Show in Rome at the Trevi Fountain is the best way to celebrate Fendi’s 90 years anniversary as it expresses their roots and DNA while transmitting daring creativity and craftsmanship. The Trevi fountain is a unique place and its represents Fendi preservation of values, tradition and historic patronage while looking towards the future. Playing on the concept of water, the brand has also launched a new mini-site to countdown to the show. Along with the countdown, the site will provide daily content in English, Italian and Chinese that detail its journey over nine decades. The site will also host the live coverage of the show on July 7.

www.fendi.com

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