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Fragonard: a story of flowers and perfumiers

Almost 90 years since its first fragrance, the maison celebrates jasmine

by Sara Cervo
May 7th, 2015

Eugène Fuchs had no doubt when, in 1926, he decided to open his first perfume factory. The headquarters was to be in Grasse, the little town in the Maritime Alps, not far from the Cote D’Azur and already, since the 16th century, considered the world capital of perfumes.

It was also the home of one of the leading exponents of erotic painting and French Rococo, artist Jean-Honoré Fragonard, who Fuchs decided to pay tribute to when he chose his name for his brand of perfumes.

The company’s fragrances were, from the mid-20th century, favourites with tourists staying in Provence, who were particularly attracted to the scent of jasmine, the plant that legend has it was, in ancient times, a symbol of love and seduction and which Fragonard has decided to celebrated in 2015… almost 90 years since its launch.

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