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Scent of Cinema

Dr. Vranjes Firenze creates a fragrance dedicated to the 71st Venice International Film Festival

by Redazione
August 28th, 2014

Cinema is the new scented decor created by Dr. Vranjes Firenze, a tribute to a history of style and charm, a perfume in which are kept colours and dreams of a fascinating world. It will be sold exclusively online from 27th August to 6th September, during the 71st Venice International Film Festival.

The new fragrance is a tribute to the oldest and one of the most prestigious film festival in the world, the Venice International Film Festival, founded in 1932 in conjunction with the XVIII Venice Biennale by the president of that period Giuseppe Volpi di Misurata. The starting idea was to present the cinematography as an artistic expression, reflection of nation and times. Over the years, the Venice Film Festival has seen the changing of Italian social policies: between 1942 and 1945 due to the Second World War, in 1968 to heavy controversies culminated in the following year with the abolishment of the official awards. During the Seventies there was a period of organisational problems, protests and omitted editions. In 1979, thanks to the direction of Carlo Lizzani, the Festival found its annual frequency, more than the restored awards.

Today at its 71st edition, the Venice International Film Festival opened on August 27th till September 6th directed by Alberto Barbera and organized by the Venice Biennale and the President Paolo Baratta. Patroness of this edition is Luisa Ranieri who returns to Lido ten years after “Eros” by Michelangelo Antonioni, Steven Soderbergh and Wong Kar-wai, in which she played the protagonist in the episode “The Dangerous Thread of Things”,  the last work of the Italian director. The first film in competition is “Birdman” by Alejandro Gonzales Inarritu; three are the Italian films in competition, while the international ones are seventeen, “Anime Nere” by Francesco Munzi, “Hungry Hearts” by Saverio Costanzo and “Il giovane favoloso” by Mario Martone.

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