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Alitalia relies on the new uniforms to Ettore Bilotta

The new uniforms for the flight crew and ground created by Ettore Bilotta, independent Italian designers, were presented in Rome, in the presence of Luca Cordero di Montezemolo, President, James Hogan, Vice President, and Cramer Ball, CEO of Alitalia. The...

by Redazione
May 19th, 2016
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The new uniforms for the flight crew and ground created by Ettore Bilotta, independent Italian designers, were presented in Rome, in the presence of Luca Cordero di Montezemolo, President, James Hogan, Vice President, and Cramer Ball, CEO of Alitalia. The new project differs profoundly than in the past: no more rigid and strict uniforms, but a renewed concept of uniform, permeated by an idea of ​​style to wear with aristocratic ease.

The inspiration comes from the elements that make Italy unique in the world, such as quality, culture and art, and the realization that the Italian spirit is an innate predisposition to the taste and aesthetic sensibility. So the designers wanted from the roots, or from the earth and its beauty, already the primary source of Italian artists of all time. So hat female new uniform evokes the movement-sculpture of the terraces in the Cinque Terre, one of the favorites destination of international tourism. From shapes to colors. It’s a dream suggests to Ettore Bilotta new tones to be included in the collection. Red for female flight staff and the green for the ground staff.

www.ettorebillotta.com

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