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La Martina Pro-Shop

The innovative retailer module at Pitti Immagine Uomo 88

by Luca Manzoni
July 2nd, 2015
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It is a way of promoting Polo and making our lifestyle collections more accessible also in those countries which, despite a smaller retail network, have shown great excitement and growth both with regards to the sport and to our brand and the world it represents”. Lando Simonetti, CEO La Martina.

La Martina chose Pitti Immagine Uomo 88 to launch its “Pro-Shop” system, an interactive point used to spur consumers’ emotional approach, optimise stocks and support in-store sales thanks to the virtual warehouse interface.

Consumers are guided through a multimedia experience where they can discover all the features and versions of the item using an interactive display. A range of possibilities, outfits and curiosity facts on history and style opens up at a “touch”,  contributing to the dissemination of Polo values, the Argentinian brand’s all-time mission.

www.lamartina.com

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