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The exhibition of Maserati’s Centenary opens in Modena

When the Legends becomes a universal myth.

by Fabrizio de' Marinis
June 19th, 2014
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Two legends together for the 100th anniversary of Maserati, while the pure Italian style of engine design and automotive style, symbol of Italy worldwide, bursts on the futuristic-shape screens of Museo Enzo Ferrari. The dream of mechanical engineering turns into art and the courage of a man that becomes racer that reached the highest point with Fangio, Nuvolari, Moss and many others. A heart that beats for Italy, proudly. The occasion: the opening of the exhibition dedicated to the hundredth anniversary of Maserati that took place this morning in Modena.

MASERATI 100 – A Century of Pure Italian Luxury Sports Cars” remembers the legend of the Italian luxury car manufacturer through the exhibition of some of the most important road and racing cars, more than a show, created with 19 projectors, that let the visitors live the most significant moments of Tridente‘s history and let people know who made such important history. Set in the futuristic Museo Enzo Ferrari, few meters from Maserati headquarter in viale Ciro Menotti, the exhibition will be open to the public until January 2015. Because of the historic value of the models here shown, this is the most important exhibition of Maserati cars that has ever been planned in the world.

The CEO of Maserati Mr. Harald Wester and the Chairman of Ferrari Luca Cordero di Montezemolo attended the event together with the cousins Carlo and Alfieri Maserati, sons of Ettore and Ernesto Maserati respectively, the two brothers that in 1914, together with Alfieri Maserati, founded the company that still today bears their name. Guest of honour, the legendary Stirling Moss, Maserati’s racing driver during the Fifties who won many prizes with the Italian carmaker. Curator of the exhibition, Adolfo Orsi jr, grandson and son of Adolfo and Omer Orsi, owners of Maserati from 1937 to 1967. Maserati coordinator is Luca Dal Monte, Head of Communications of the Tridente. Antonio Ghini, director of MEF and Museo Ferrari Maranello, stands over and directs the exhibition.

“This day is so meaningful for me – Luca Cordero di Montezemolo, Chairman of Ferrari who had an important role when 15 years ago relaunched the company – I clearly see the almost abandoned Maserati of 1997, when I was chosen together with my team of Maranello to relaunch the Tridente. For six months we closed the hangars of production, we renovated and industrialized them, we built the managerial building, the big and extraordinary showroom, but most of all we started the design and the production of new models. One of them became the symbol of this current success: the Quattroporte of 2003. Then, we have to manage, as Ferrari, this important Museum of Modena that gives the world an unmistakable message of the Italian talent to create dream cars”.

“The hundredth anniversary of Maserati – Harald Wester, CEO of Maserati, said during the opening of the exhibition – falls in an great moment of our history. Today Maserati is a healthy company, with new models our increasingly large clientele like, while the other models under production will let the company reach prestigious goals in sales. This exhibition which remembers our first century is unique: in fact, this is the first time these models that made our history are all together under the same roof”.

www.maserati.com

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