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New Discovery makes debut on giant Lego Tower Bridge

Land Rover has revealed the New Discovery seven-seat SUV by breaking a Guinness World Record for the largest LEGO structure ever built. Long-term Land Rover Discovery owners Bear Grylls, Sir Ben Ainslie and Zara Phillips took part in the dynamic...

by Marco Infelise
October 4th, 2016
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Land Rover has revealed the New Discovery seven-seat SUV by breaking a Guinness World Record for the largest LEGO structure ever built. Long-term Land Rover Discovery owners Bear Grylls, Sir Ben Ainslie and Zara Phillips took part in the dynamic live reveal of Land Rover’s most versatile model around a 13-metre high LEGO version of London’s Tower Bridge.

The New Discovery embodies Land Rover’s drive to go Above and Beyond, combining British desirability with an unstoppable spirit of adventure. It is highly desirable with unrivalled capability and technology like no other The reveal set was made from 5,805,846 individual LEGO bricks, breaking the previous Guinness World Record by 470,646 pieces. Laid end to end, the bricks would stretch for almost 200 miles, or from Tower Bridge in London to Paris. Led by the UK’s only LEGO Certified Professional, Duncan Titmarsh, it took five months for expert LEGO Master Builders in the UK to construct the incredible Tower Bridge structure.

www.landrover.com

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