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BEHOUSE IS READY: WELCOME GUESTS!

The agenda and the video of "THE" beSpoke event 2014: Palazzo Museo Minguzzi, May 9th-11th, 2014

by Redazione
May 7th, 2014
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BeHouse, the event with handcrafted excellences that will take place in Palazzo Museo Minguzzi from May 9th to 11th, has its list.

New and important names coming from all over the bespoke world will come alive in the amazing house-atelier once belonged to the namesake sculptor and that from XVII century was an ice house in Brera district, in the heart of Milan.

We will meet the protagonists of this first edition by visiting the four floors of BeHouse.

More than 50 refined brands will cut, sew, weave, set beHouse’s spaces in order to create all together one and unique space: a place where elegance and bien vivre live together, perfect for those who love stories and craftsmanship.

The sure hits of needle-and-thread, the perfume of raw materials, the noise of gears, the stories told by skilled artisans: all these movements (and much more) will take place from 11.30 am to 10 pm, three days full of events and protagonists, between a brunch and a light lunch (on invitation), caviar, chocolate and tea lessons, after the “shaving” break, during shoeshiners shows, toasts or conversations with special guests from the greatest ateliers of London and Paris.

Among the many areas, let’s start the “tour” with Maserati, which space has been created in collaboration with Zanotta, Bowers & Wilkins e Dr. Vranjes Firenze.

The result of this bespoke house? Seeing with our own eyes and touching with our hands items created during live shows in the four floors of beHouse (a basement, a low ground, a mezzanine and a veranda).

Thanks to the e-commerce website and the sell platform “BeLong2Me” powered by XTO, souvenirs can be bought with a touch.

Craftsmanship, excellence, internationality, know-how. In one word: beHouse.

THE PROTAGONISTS
Maserati.
Flamant, Veuve Cliquot, Hendrick’s, Modulnova.
19 Andrea’s 47, Aldo Bruè, Antica Barbieria Colla, Associazione Italiana Maggiordomi, Aquariva by Riva, Baglioni Hotels, Bagnoli Riccardo, Bernardini, Bonaveri, Bowers & Wilkins, Caffè Vergnano, Calvisius Caviar, Caroline Groves, Cartujano, Catarzi 1910, Corum, Cuervo y Sobrinos, Dammann Frères, Domori, Donnafugata Golf Resort & Spa, Dr. Vranjes Firenze, Ducal, Fabio Borriello, FABS Carte by Ars Color, FIRST The Real Estate, Jacente, Ladurée, Luchino Camicie, Mo Coppoletta, OneOff Emotional Hardware, Opere Sonore, Prata & Mastrale, Romeo Ferraris, Sartoria Cicli, Savini Milano, Sciamàt, Serafino Consoli, Siniscalchi, Stefano Bemer, The Bridge, Turms, U-Boat, Velier, Villa Paradiso, Vincenzo Dascanio, XTO Lead Innovation, Zanotta, Zilli.
• Special Guests: Cifonelli, Hackett London, Pierre Corthay.

BEHOUSE
From Friday, May 9th to Sunday, May 11th, 2014 – Palazzo Museo Minguzzi,
via Palermo 11, Milan
Open every day from 11.30 am to 10 pm

THE AGENDA
Old stories and tales from the future: beHouse is ready!

Friday, May 9th

h. 12 a.m. – 2 p.m.
The Friday Light Lunch (on invitation)

h. 12 a.m. – 2 p.m.
TRUNK SHOW:
Aldo Bruè: the Shoemaker
Antica Barbieria Colla: the Barber
Cifonelli: the Tailor from Paris
Turms: the Shoeshiner

h 4 p.m. – 6 p.m.
TRUNK SHOW:
Antica Barbieria Colla: the Barber
Turms: the Shoeshiner

h 4 p.m. – 5.30 p.m.
Domori Chocolate

h. 5 p.m. – 6.30 p.m.
In the veranda: “A conversation with Fabio Attanasio”, young voice from “The Bespoke Dudes”

h. 6 p.m. – 8 p.m.
TRUNK SHOW:
Fabio Borriello: the Shirtmaker Camiciaio
Catarzi 1910: the Hat maker
Cuervo y Sobrinos: the Watchmaker
Maserati: handmade Seat by Lear Corporation
Sciamàt: the Tailor
Stefano Bemer: the Shoemaker

h. 7 p.m. – 10 p.m.
Coctkail party (on invitation) Dj Set by dj Niki

Saturday May 10th 

h. 12 a.m. – 2 p.m.
Cousine Show by Christian Duca, Executive Chef Villa Paradiso Resort & Spa

h. 12 a.m. – 3 p.m.
The Saturday Light Brunch (on invitation)

h. 12 a.m. –  2 p.m.
TRUNK SHOW:
Aldo Bruè: the Shoemaker
Antica Barbieria Colla: the Barber
Turms: the Shoeshiner

h. 12 p.m. –  6 p.m.
A day with Mo Coppoletta, tattoo artist from London

h. 4 p.m. – 6 p.m.
TRUNK SHOW:
Antica Barbieria Colla: the Barber
Turms: the Shoeshiner

h. 4 p.m. – 5.30 p.m.
TRUNK SHOW:
OneOff and “Mercenari” steampunk show

h. 5.30 p.m. – 7.30 p.m.
TRUNK SHOW
Cuervo y Sobrinos: the Watchmaker
Ducal’s: the Shoes artisan
FABS Carte by Ars Color: the wallpaper artist
Maserati: handmade Seat by Lear Corporation
Prata&Mastrale: the Tailor
Stefano Bemer: the Shoemaker
Siniscalchi: the Shirtmaker

h. 5.30 p.m. – 6.30 p.m.
Caviar lessons with Calvisius

h. 7 p.m. – 10 p.m.
Cocktail (on invitation)
Dj Set by dj Niki

Sunday May 11th 

h. 12 a.m. –  3 p.m.
The Saturday Light Brunch (on invitation)

h. 12 a.m. – 2 p.m.
TRUNK SHOW:
Antica Barbieria Colla: the Barber
Turms: the Shoeshiner

h. 12 a.m. – 8 p.m.
A day with Mo Coppoletta, tattoo artist from London

h.4 p.m. – 6 p.m.
Antica Barbieria Colla: the Barber
Turms: the Shoeshiner

h. 4 p.m. – 5.30 p.m.
TRUNK SHOW
FABS Carte by Ars Color: the wallpaper artist
Maserati: handmade Seat by Lear Corporation
OneOff: the Jeweller
Romeo Ferraris: the Watchmaker
Sartoria Cicli: the tailor of bicycles
Stefano Bemer: the Shoemaker

h.7 p.m. – 10 p.m.
Farewell coktail (on invitation).
Dj Set by dj Niki

P.R. Office: STUDIO BOSIO
+39 02 89421136 – info@studiobosio.net

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