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BE A BEHOUSE GUEST: BE READY!

BEHOUSE IS READY TO TELL HIS STORIES ABOUT EXCELLENCE

by Redazione
April 28th, 2014
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The curtain that will reveal the four floors of BeHouse will be officially raised on Friday, May 9th at 11.30 am till Sunday, May 11th at 22.00.

BeHouse will host Italian and international excellences in the house-atelier where the sculpture Luciano Minguzzi (Bologna, 24 May 1911 – Milan, 30 May 2004) lived: in via Palermo 11, Milan, in the heart of Brera district.

Inside Palazzo Museo Minguzzi, from May 9th to 11th every floor – from the basement to the ground floor, from the mezzanine to the verandah – will host tailor-made items in order to give voice, more than space, to the artisans and their stories about excellence.

So, while the butlers of the namesake Italian Association of Butlers will welcome those who love uniqueness in the amazing Maserati lounge and Flamant living room, other guests can meet each other and taste delight dishes in the basement with Modulnova kitchen, entertain themselves in the verandah, stop at the low ground with the hat makers, in the mezzanine with the goldsmiths and see with their own eyes how unique and precious creations born.
While a tailor will take measurements, a famous barber and a shoeshine will tell about these gentle arts, rediscovering crafts, and a shoemaker will show the first steps of his shoes, every guest can touch with his own hands these art and fashion works set on the special Bonaveri mannequins, open Bernardini trunks and being amazed by discovering inside them tailor-made jackets, precious jewels and refined furnishings.
BeHouse will be a house to live in all respects. A taste of Milan and history will come from the kitchen, where Savini Milano will offer some refined dishes from his food boutique. A precious savoir-faire perfume will pervade the rooms thanks to Vincenzo Dascanio and his floral arrangements. Crossing the threshold, guests will come into a new room made up of a new history of high craftsmanship, where, hour after hour, artisans will work in order to create and give unique live shows.

The partners:
• Maserati.
• Flamant, Veuve Cliquot, Hendrick’s, Modulnova.

• 19 Andrea’s 47, Aldo Bruè, Antica Barbieria Colla, Associazione Italiana Maggiordomi, Aquariva by Riva, Baglioni Hotels, Bagnoli Riccardo, Bernardini, Bonaveri, Bowers & Wilkins, Caffè Vergnano, Calvisius Caviar, Caroline Groves, Cartujano, Catarzi 1910, Corum, Cuervo y Sobrinos, Dammann Frères, Domori, Donnafugata Golf Resort & Spa, Dr. Vranjes Firenze, Ducal, Fabio Borriello, FABS Carte by Ars Color, FIRST The Real Estate, Jacente, Ladurée, Luchino Camicie, Mo Coppoletta, OneOff Emotional Hardware, Opere Sonore, Prata & Mastrale, Romeo Ferraris, Sartoria Cicli, Savini Milano, Sciamàt, Serafino Consoli, Siniscalchi, Stefano Bemer, The Bridge, Turms, U-Boat, Velier, Villa Paradiso, Vincenzo Dascanio, XTO Lead Innovation, Zanotta, Zilli.
Special Guests: Cifonelli, Hackett London, Pierre Corthay.

At last, guests can look, enjoy, desire and now even buy with a “click” the items shown thanks to “BeLong2Me”, the e-commerce platform.

In the rooms that once hosted Luciano Minguzzi’s artworks, now masters of style will show their craftsmanship with scheduled live shows and some out of the agenda special events… like a “royal tattoo artist”.

BE READY, BE IN BEHOUSE! – WATCH THE AGENDA

BEHOUSE by Bespoke Magazine
From May 8th to 11th, 2014, Palazzo Museo Minguzzi, via Palermo 11, Milan
Open every day from 11:30 am to 10.30 pm

P.R. Office: STUDIO BOSIO
+39 02 89421136 – info@studiobosio.net

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