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Brit Rhythm for women

Burberry starts the new year with a female and Rock perfume

by Redazione
April 18th, 2014
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After closing 2013 with the lunch of Brit Rhythm for Men and the lunch of Beauty Box in Convent Garden, London (a new concept store that let customers create their own box with perfumes, make-up, sunglasses, scarves and other items) Burberry starts the new year with a female and Rock perfume.

A rock concert with studs, biker books and leather jackets: a strong look has been chosen for the new adv campaign Burberry Brit Rhythm, that is even more strong, even more multimedia.

Testimonial is the English model and actress Suki Waterhouse: with a clear bang that covers her eyes, she represents the new perfume, Brit Rhythm for Women; a touch of femininity after the lavender that gives place to orange blossom, vetiver and smoked pink powder. Feminine but strong.

On the stage with Suki there is George Barnett, the English drummer of These New Puritans.

Then the capsule collection with garments, accessories and ad hoc events that will take place in Sephora’s stores in Paris, London (Selfridges), United States (Nordstrom) and Dubai’s airport, where there is the biggest perfume shop of the world.

And that’s not all: multimedia events planned to live the “Brit” world through social games (#THISISBRIT) and other events on soundandrhythm.tumblr.com; perfumed tattoos, mobile connection (thisisbrit.com), and digital Photo booths.

Do you wanna see a preview?

 burberry.com 

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