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Brioni Fragrance

The historic Italian Maison launched its new fragrance

by Luca Manzoni
October 30th, 2014

Brioni presents a new fragrance, simply “Brioni“, inspired by the craftsmanship and male elegance typical of the history of the brand. The fragrance traces the tradition of the Maison: as a dress, the eau de toilette becomes the second skin of a gentleman.

“When a man wears a dress of our Maison, he expresses a strong sensuality because he feels self-confident and comfortable,” says creative director Brendan Mullane. “We wanted to transpose that feeling into a seductive and elegant fragrance.”

The fragrance “Brioni” is created by Firmenich in collaboration with the fragrance designer Raymond Matts and it is composed of three notes: a lemon note from Sicily with floral Magnolia, Iris and Violet recalls, combined with smoked wood and Saffron, Rockrose leaves, Oud and black Licorice.

The “Brioni” packaging has been studied by designers Patrik Fredrikson and Ian Stallard from the Fredrikson Stallard Studio in London and it will be available in Brioni boutiques and selected perfumeries. It will also be sold exclusively, for six months, at Bergdorf Goodman, Neiman Marcus and Selfridges in UK.

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