registrati abbonati

Alfred Dunhill acquires G. Lorenzi’s grooming tools for men

The famous british label meets the excellence of Made in Italy

by Giulia Lenzi
January 18th, 2015

Over 100 years have been passed since Alfred Dunhill’s foundation, and over time the brand has become a bench mark in men’s luxury world, creating accessories for motorcycle and car driver, luxury writing tools, menswear, fragrances and much more.

Today, Alfred Dunhill starts a new adventure by acquiring the Milanese label G.Lorenzi’s archive of beautiful grooming tools for men, celebrated with a wonderful exhibition. From 12th to 21st of January, in fact, it will be possible to enjoy “The Cutler of Milan” in the Discovery Room at Bourdon House, their London flagship. Brushes, shavers, and all the accessories for men’s grooming will be the focus of this event that celebrates the story of a real myth of Milan.

For those unfamiliar with G.Lorenzi, before it went out of business last year, for many years it represented the excellence of Made in Italy in the cutlery production: founded in 1929, the brand is famous for its fine work and it will always remain in the memory of many people thanks to the boutique in Via Montenapoleone, heart of Milanese shopping. The same people who are already thinking about a potential revamp of the label.

SHARE : Facebook Twitter Google Plus Pinterest PDF Print